Promemoria

MEMORIES

Memories is the first-ever targeted method for tapping into and unlocking the value of the intellectual capital that corporate heritage represents. The objective of the method is to bring to the surface the intangible assets held by a company through the codification, classification, conservation, and enhancement of know-how and knowledge, transforming them into strategic business assets for all the various divisions of the company, from marketing & communications to F&A, legal affairs to R&D and real estate.
Promemoria
Think of heritage capital as a tree, a wood, or a forest. Its true value does not lie in its capacity to produce timber or oxygen. Its real value is given by the investments and time that would be needed to recreate that same place, that same wood, that same story.

OUR METHOD

Memories is a work method that hinges on the three stages of memory: the acquisition and codification of information; the storage and preservation of information over time; and the retrieval and reuse of the information archived.
These three concepts provide the framework for a series of tasks that start with the mapping and analysis of all the tangible and intangible assets held by a company (acquisition/codification). That map then forms the blueprint for the transfer of contents into a digital caveau (preservation) and initiatives to unlock their value (retrieval/reuse).

THE STEPS

The first step involves the selection and detailed interpretive analysis of contents and the prioritizing of actions for the protection of the materials. These activities enable the classification of all the contents viewed.
An expert team then works on the digital acquisition of the materials to transfer them to the safety of the digital Caveau, a tool designed for the protection, reactivation, and sharing of the client’s know-how.

HERITAGE RATING

The heritage rating is the first-ever model for measuring the intellectual capital of a company based on its heritage. By tapping into the knowledge capital of a company, the rating measures the extent to which the documentation produced by a business over time contributes to generating economic value and competitiveness on markets.
The ultimate goal of the model is to boost a company’s capital by unlocking the value of its heritage. The heritage rating builds on the identification and preservation of intellectual capital, historical capital, and intangible assets, encompassing the knowledge and know-how of its people, the trust its clients have in the company and its products, brands, and franchising network, its information systems and administrative procedures, patents and trademarks, and the efficiency of business processes.
“The information revolution has changed people’s perception of wealth. We originally said that land was wealth. Then we thought it was industrial production. Now we realize it is intellectual capital. The market is showing us that intellectual capital is far more important than money. This is a major change in the way the world works.”
— Walter Wriston, former Chairman and CEO of Citicorp (1967-1984)
Our conception of heritage weaves together memory (the past) and vision (the future) into a key that unlocks the secret of the success of legendary brands and products.
Memories is a method designed to build solid and long-lasting heritage capital, aimed at protecting all the tangible and intangible assets that enable a company to preserve, consolidate, and capitalize on its identity over time.

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Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.