Legend

LEGEND

THE PATHWAYS THAT LEAD A BRAND TO BECOME A LEGEND

A biannual B2B event conceived and organized by Promemoria in partnership with Lavazza, designed to study, discuss, plot out, and celebrate the pathways that lead a brand to become a legend. An exclusive, invitation-only event.

How do you become a legend? How can you plan a legendary future?

Targeted at managers, c-level executives, business people, experts, and visionaries, twice a year LEGEND focuses its lens on the success stories of Made in Italy legends to draw out keys for interpreting signs in the present and prospecting the future. Featuring talks, masterclasses, and networking opportunities, the event is a moment to exchange ideas and stop and reflect on the visions, values, and challenges embraced by legendary brands of the past, present, and future.

LEGEND21

Match with a Legend. Training talents to turn them into legends.

19th November, 2021 | Nuvola Lavazza, Torino

On the occasion of the Nitto ATP Finals, of which Lavazza is Platinum Partner, and of the XX Settimana della Cultura d’Impresa, this year Legend will be a day of discussion inspired by the parallels and values between business and sport, to investigate and discover the paths that determine how to be and become a legend. Referee Mario Calabresi.

LEGEND19

Imprese storiche e leggendarie tra creatività, innovazione e impegno.

Three days of discussion, meetings, and ideas to study and celebrate the pathways that lead a brand to become a legend, bringing together exceptional business ambassadors, opinion leaders, experts, and visionaries to discuss what makes a brand legendary. Organized around four panels, representing the cardinal points of the event—product, heritage, innovation —LEGEND19 set the stage for the first-ever manifesto of legendary brands.
In 2019, LEGEND saw the participation of Lavazza, Campari, Ferragamo, IBM, Swatch, Satispay, Ferrero, and many others.

ARCHIVIO

A creative outlet for Promemoria, the magazine brings a breath of fresh air for new ideas and new approaches to curating archive material. Published biannually with exclusive features and interviews, Archivio is distributed around the world, from New York to Hong Kong, and from the Moma to the Centre Pompidou.
DISCOVER

ARCHIVISSIMA

The first and only festival devoted to promoting and exploring the wealth of archives. Built on a contamination of languages and formats, the festival has grown around the celebrated Archives Night, showcasing over three hundred archives in its most recent season.
DISCOVER

LEGEND

A biannual B2B event conceived and organized by Promemoria in partnership with Lavazza, designed to study, discuss, plot out, and celebrate the pathways that lead a brand to become a legend. An exclusive, invitation-only event.
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