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Heritage Landscapes vol.29

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

Newfound Flowers
Paintings that “not only depict the physical characteristics of roses, but also convey their delicate beauty and fragrance” those of Pierre-Joseph Redouté, the “Raphael of Flowers” who, between 1802 and 1824, published the collections Les Roses and Les Liliacées.
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His attention to the most minute detail made him the greatest botanical illustrator of all time, and, for this very reason, his works needed a digital version that would enhance them in all their sophisticated grace.

So data artist Nicholas Rougeux decided to restore this heritage and make it available virtually; 11 months during which the artist devoted himself not only to restoring the original colors of the paintings, but also to creating a digital gallery to reproduce the visual experience of the books, adding a dark background to the works to further enhance them.
A long but necessary work to do justice to Redouté's illustrations, each portraying a single flower, the focal point of the design, framed by leaves and stems and painted in a pose that accentuates its bold but elegant nature.
Completing the plates, below each drawing is a fine inscription in Latin and French of the floral names.

2. Avvistamenti. Traces of projects to keep an eye on

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a. 100 years of Leica
Leica Camera AG, the iconic, lightweight and handy camera first unveiled in 1925 in Leipzig, is turning 100 years old, and it is doing so in style, celebrating its history through numerous cultural events and new product launches under the motto “100 Years of Leica: Witness a Century.”
The celebration program includes international events, while the Leica Galleries will host high-level exhibitions featuring works by great photographers.
b. In Y/Our Life - The hidden side of everyday things
The unique K-Way® brand is turning 60 years old.
To celebrate this important anniversary, In Y/Our Life - The Hidden Side of Everyday Things, a global multidisciplinary exhibition that aims to explore the poetics of the everyday, transforming words into images and ideas and telling the story of how simple objects decorate and shape our lives, will open at the Museo della Permanente on February 26. For this project, K-Way® has partnered with iconic brands such as Bic®, Borotalco®, Borsalino®, Chupa Chups®, Bialetti®, Moleskine®, Pongo®, Polaroid®, Post-it®, Rollerblade® and ScotchTM.
c. Peanuts turns 75 years old
Born in 1950 and published as daily strips in the Washington Post and Chicago Tribune, to name a few, Charlie Brown and his fellow adventurers are blowing out their 75th candle this year.
To celebrate the anniversary, “The Complete Peanuts” series of paperback volumes collecting the adventures of the lovable characters, accompanied by an introduction by U.S. writer Garrison Keillor and a biographical essay on Schulz by writer David Michaelis, has been published as of January 30.
Credits: Lilies and Roses of P.J. Redouté, Leica Camera, K-Way®, Panini.

3. Memory Lane. Things that happen, and we want to remember

Legend24 - Andrea Chiesi
During Legend24. The Legacy of Success: Shaping the Future, Promemoria Group had the pleasure of hosting Andrea Chiesi, Board Member and Head of Special Projects at Chiesi Group, who described the spirit with which the family business was founded and which, to this day, underpins the entrepreneurial vision of the new generations leading the company.

“We always say 'Ours is a family business,' but not because it is run by a family, but because it is run as a family, where the people, the family members, are the most important thing.”

To learn more, watch an excerpt from the event.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.