Promemoria

Heritage Landscapes vol.32

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

The New Yorker
The New Yorker blows 100 candles, celebrating a century of achievements and cultural influences. Founded in 1925 by Harold Ross and Jane Grant, the magazine has become famous for its refined style, clever satire, and iconic illustrations.
Promemoria
The magazine has hosted big names such as Dorothy Parker, E.B. White and James Thurber, deeply influencing journalism and fiction, and remaining, to this day, a mainstay in the media landscape, thanks to its combination of tradition and innovation, never forgetting a dash of irony.

To celebrate his cultural legacy, The New Yorker is planning a series of events, including four special issues, new anthologies of fiction and poetry, digitization of the entire archive, an exhibition at the New York Public Library, and a documentary produced in collaboration with Netflix.
“In 1925, Harold Ross, The New Yorker’s founding editor, envisioned a magazine of wit, reporting, fiction, art, and criticism—“a reflection in word and picture of metropolitan life.” A century later, The New Yorker is still known for its capacity to surprise, delight, and inform with accuracy and depth.”
—David Remnick, editor

2. Avvistamenti. Traces of projects to keep an eye on

Promemoria
a. The MEI virtual museum
For Italian independent music lovers, a virtual museum conceived as a videogame is born, where you can immerse yourself in the history of the artists who have performed at the MEI - Meeting of Independent Labels, which is celebrating its 30th anniversary this year.
Thanks to gamification, you can explore the history of the festival by going through the various rooms that make up the museum with your avatar, and clicking on the NFT images to further explore the history of the artists and their most famous albums.
b. Superstudio Più
Design Week returns to Milan from April 7 to 13, and Superstudio Più, one of the main protagonists of Fuorisalone for 25 years now, celebrates its history through the exhibition “Unforgettable - 25 years of design at Superstudio,” featuring famous Italian design objects by Alessi, Zanotta, De Padova and Kartell. This year's keyword: happiness, which Superstudio has originally declined thanks to the unprecedented lettering by Daniele Cima, with an exhibition path characterized by a bright yellow chosen by art director Giulio Cappellini.
c. Photoshop turns 35
Photoshop is celebrating 35 years of success in the field of digital creativity. Launched in 1990 by the Knoll brothers, the software revolutionized the world of graphic design and photography, introducing iconic tools that are now essential for every designer. Recognized with a technical Oscar in 2018, Photoshop continues to evolve with artificial intelligence-based features such as Generative Fill. To mark the anniversary, you can take part in the celebration on the Adobe blog by submitting your own work that can be shared with the Photoshop community.
Credits: The New Yorker, Spatial.io, Superstudio - ph. Riccardo Diotallevi, Adobe.

3. Memory Lane. Things that happen, and we want to remember

LEGEND24
Paolo Brambilla
Last December, during Legend24, we had the pleasure of listening to the testimony of Paolo Brambilla, Founder of Calvi Brambilla and Partners and Artistic Direction Zanotta, immersing us in the world of design thanks to the deep dive into design session. The story of a central figure within the Italian design world allowed us to understand the qualities that can transform an object into an icon and, most importantly, the dynamics of generational transition and creative direction within family design companies.

To learn more, watch an excerpt from the event.
Promemoria

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.