Promemoria

Heritage Landscapes vol.31

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

The Library
Great wines have great personalities. And Amarone Bertani is no exception.
With its 150-year history, this wine has always represented the highest expression of Valpolicella, thanks to its complex yet harmonious notes, which, over the years, have found their home in various territories of the Verona area.
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In 1857, after traveling to Burgundy and learning the art of viticulture and winemaking from their friend Jules Guyot, brothers Gaetano and Giovan Battista Bertani founded their winery in the heart of the Valpolicella Valpantena, Tenuta Novare, a 65-hectare green oasis where tradition and innovation meet.

The Library Experience is a site born from the need to want to tell the story, identity and style of Bertani, through a library of time that holds the extraordinary collection of Amarone della Valpolicella Classico, from 1958 to 2015.
The historic vintages of the wines are classified according to their style and taste, and are divided into Exuberance, Finesse, Gentleness and Harmony, giving back a complete catalog spanning more than 50 years. The website takes us on a journey from the estate gate to the barrels stored in the cellars, where the artisanal production method is explained, from harvesting in the vineyards to bottling.

2. Avvistamenti. Traces of projects to keep an eye on

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a. Casio calculator turns 60
Way back in 1965 the first model of Casio's electronic desk calculator, the Model 001, was born. Today, 60 years later, the company remains a leader in the industry, and to celebrate its history, it has announced a new model: the Comfy JT-200T, currently available only in Japan. Colorful and environmentally sustainable, solar-powered, it is composed of a scratch-resistant recycled resin shell, and seems to have been born to bring a little spring to our desks.
b. The Mountain Jacket, an 80's icon
Born in 1985 as a purely sporty jacket for ice climbing, The North Face's Mountain Jacket has always been an iconic element of the brand, starring in famous collaborations that have periodically relaunched it over the years, turning it into a true object of desire.
In 2025, for its 40th anniversary, the brand decided to fish out the original design of the jacket from the archives, revamping it through the new DryVent-MonoTM waterproofing technology, but keeping its vintage and nostalgic flavor.
c. FAI celebrates 50 years
It has been 50 years since, on April 28, 1975, the founding act and statutes of FAI, a foundation whose purpose is to protect and enhance Italy's artistic, historical and landscape heritage, were signed. To mark this important anniversary, FAI asked illustrator Jean Blanchaert to create a special edition of the foundation's logo, a two-faced bird that invites us to fly with it into the future while keeping the past in mind.
Also, on March 22 and 23, you can participate in the FAI Spring Days, which will make usually inaccessible places of Italian heritage visitable.
Credits: The Library Bertani, Domus Web, Casio, Nss Magazine, FAI.

3. Memory Lane. Things that happen, and we want to remember

LEGEND24
Gianluca Colonna
During the last edition of Legend, we had the pleasure of hosting Gianluca Colonna, Chief Executive Officer of Rosenthal and Board Member of Arcturus, who, during the first panel of the day, the generation handover, was able to share his experience as a manager in enduring family-owned companies.
From his beginnings in 2000 to his experience in the Prada Group through Venini; a tale of responsibility and heritage.

To learn more, watch an excerpt from the event.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.