Promemoria

Heritage Landscapes vol.38

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

Rebel archives
The hegemony of big media, from print media to the latest social networks, has transformed communication into something increasingly uniform and standardised, yet it was not always so.
Promemoria
Between the 1960s and 1970s, an alternative publishing system was born that gave birth to newspapers, magazines and self-published sheets by feminist collectives, African-American activists, LGBT movements, pacifists, radical students and many others. It was a handcrafted and powerful press that created a sense of community and helped shape new social thinking.

Today, many of these testimonies are preserved in Independent Voices, an open access archive that collects hundreds of digitised periodicals produced between 1951 and 2016. Journals that offer a valuable insight into the countercultural communication of the second half of the 20th century, representing not only a historical testimony, but also a source of inspiration for the future of the independent press, because, as we know, archives are not only custodians of the past, but also help us imagine alternative paths for the future.
“Hundreds of radical underground newspapers that proliferated during the Vietnam war educated and politicized young people, helped to shore up activist communities, and were the movement’s primary means of internal communication.”

— John McMillian, historian

2. Avvistamenti. Traces of projects to keep an eye on

Promemoria
a. Vintage Delirium
In Milan, in the heart of Brera, Franco Jacassi guards a treasure: the Vintage Delirium, a unique archive with thousands of garments, fabrics and over 70,000 buttons. Born as a gallery owner, Jacassi has become a key figure in international fashion, inspiring maisons such as Fendi and Valentino. The ground floor houses historical pieces that are accessible to the public, while the basement hides a precious treasure trove of magazines, sketches and fabrics. His passion stems from a childhood game and now translates into museum loans, collaborations and encyclopaedic knowledge, making Jacassi a fashion storyteller, convinced that “paper does not betray”.
b. A (Toy) Story spanning 30 years
In 1995, the release of Toy Story revolutionised animation forever: Pixar's first CGI film, directed by John Lasseter, ushered in a new era for cinema. Irony and friendship, combined with Randy Newman's score and a brilliant screenplay earned the film the Special Achievement Oscar, immediately winning the hearts of adults and children alike. Thirty years after its release, Pixar has decided to celebrate its masterpiece with a commemorative video. Also on the official website, you can explore the background and genesis of this wonderful world that taught us to look at toys with different eyes.
c. The Frog armchair turns 30
Some icons never cease to amaze us, while maintaining their sober elegance: this is the case of Frog, an armchair designed by Piero Lissoni for Living Divani in 1995, which celebrates 30 years of history this year. For the anniversary, Super Frog has been created, a new version that enhances its flowing lines and imposing character with an aluminium structure, but without affecting its soul. In its weave, its relaxed posture and its ability to fit casually into any environment, one finds a design philosophy that has made simplicity and essentiality its hallmark. Frog thus becomes a silent manifesto of elegance, comfort and vision.
Credits: Jstor, Grazia, Pixar, Living Divani.

3. Memory Lane. Things that happen, and we want to remember

Archivissima 25
From 5 to 8 June, Archivissima was held, the festival that every year celebrates the value of archives as places of memory, but also of vision.

The 2025 edition was extraordinarily well attended: almost 500 organisations from all 20 Italian regions, 45 territorial or thematic networks, 200 in-presence events spread across the country, a live programme in Turin, and hundreds of unpublished digital content. These numbers confirm Archivissima as a great festival for archives, the only one in Italy and Europe capable of promoting and enhancing archival heritage in all its forms.

Watch the video with the highlights of the event!
Promemoria

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.