Promemoria

Heritage Landscapes vol.44

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

Divisare
Divisare means to imagine and design with the mind: this was said by Leon Battista Alberti, architect and philosopher of the 15th century, describing the very heart of an architect's work. Today, this concept takes shape in a unique digital archive, built and curated entirely in Rome, which collects and organizes the best of contemporary architecture.
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Divisare is much more than just a platform: it is a veritable library of thematic albums organized by elements, cities, houses, ideas, materials, plants, details, private and public interiors, topics, and types, providing a broad and organized overview of contemporary architectural design.

The result of over twenty years of selection and classification, the archive is updated image by image, project by project, to offer professionals and enthusiasts an ideal tool for navigating contemporary architecture. Instead of the quick and distracted browsing of the web, Divisare offers a slow and careful experience, inviting users to absorb knowledge without haste or distractions, focusing on the details.
With more than 30,000 carefully selected project files divided into over 600 thematic collections, Divisare is a valuable resource for those who want to keep up to date, study, and gain a deep understanding of the evolution of this art form.
"Architettore chiamerò io colui, il quale saprà con certa, e maravigliosa ragione, e regola, sì con la mente, e con lo animo divisare."
- Leon Battista Alberti

2. Avvistamenti. Traces of projects to keep an eye on

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a. The new Commodore 64
The legendary Commodore 64 returns in an Ultimate version, a tribute to the most iconic home computer of the 1980s, now enhanced with modern technologies such as Wi-Fi and an HDMI port.
The keyboard, faithful to the original layout but mechanical and backlit in the new version, guarantees a more satisfying user experience. Also available in a transparent version, it offers a glimpse of the internal hardware and is presented as a unique collector's item in the history of technology that has found new life, responding to the demands of the most nostalgic and passionate enthusiasts.
b. David Bowie Centre
On September 13, 2025, the David Bowie Centre opened in London's new V&A East Storehouse, the first museum entirely dedicated to the aesthetic, musical, and cultural legacy of the glam rock icon. This free, public space houses over 90,000 items, from costumes to instruments, photographs to letters, offering a unique insight into Bowie's career and life, redefining the way we recount and experience contemporary musical heritage.
c. The 200th anniversary of Giovanni Fattori
On the bicentenary of Giovanni Fattori's birth, Livorno celebrates its 19th-century master with a major cultural event. From September 6, 2025, to January 11, 2026, Villa Mimbelli, home to the Fattori Civic Museum, reopens after restoration to host the exhibition Giovanni Fattori. A revolution in painting. Over 200 works, including paintings, drawings, and etchings, recount the artist's evolution and his authentic view of nature, landscape, and social reality. The reopening of the museum also marks the launch of W FATTORI, the Livorno City Council's project to promote the city's artistic and cultural heritage. The program will transform Villa Mimbelli into a dynamic center, with new activities and renovated spaces.
Credits: Divisare, Wired, Victoria and Albert Museum, Novi Livorno.

3. Memory Lane. Things that happen, and we want to remember

Mag to Mag
On September 13 and 14, Mag to Mag, the festival created by Frab's Magazines, transformed BASE Milano into the beating heart of independent publishing.

In this setting, Daniela Hamaui, editorial director of ARCHIVIO, Promemoria Group's magazine, took part in the talk Impresa Rivista. Periodici d'impresa, tra passato e futuro (Business Magazine. Business periodicals, between past and future). Her talk explored the cultural power of corporate magazines from the post-World War II period to the present day and their timeless role in building visual memory and editorial design, demonstrating how magazines do not merely tell stories but contribute to constructing them.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.