Promemoria

Heritage Landscapes vol.45

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

Bauhaus: building the new artist
The Getty Research Institute presents Building the New Artist, an online exhibition exploring the history and legacy of the most influential art and design school of the 20th century. The digital exhibition delves into the innovative pedagogical vision developed in Weimar by Walter Gropius, based on the idea of combining theory and practice to train a new type of artist, capable of integrating creativity and functionality.
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Through documents, photographs, sketches, and archival materials, the exhibition offers a unique insight into the experimental teaching methods of the Bauhaus, which encouraged students and teachers to collaborate in order to transcend the boundaries between painting, sculpture, architecture, and design.

Key figures such as Kandinsky, Klee, Moholy-Nagy, Schlemmer, and Albers feature prominently, alongside the work of students who helped define a new visual language.

Building the New Artist recounts the birth of a movement that forever changed the way we think about art education and which, more than a century later, continues to inspire dialogue between art, technology, and innovation.
"The Bauhaus continues to spark imagination to this day. By focusing on the vibrant community of artists, teachers and student artists who built the school, through a variety of disparate materials, media, and ideologies, we are able to immerse ourselves in the unique, philosophical spirit that birthed some of the most enduring visual ideas of the modern era."
Maristella Casciato, Senior Curator and Head of Architecture Special Collections at the Getty Research Institute.

2. Avvistamenti. Traces of projects to keep an eye on

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a. Virgil Abloh in Paris
The Grand Palais in Paris has opened its doors to the first major European retrospective dedicated to one of the most influential designers of recent years: Virgil Abloh. The exhibition “Virgil Abloh: The Codes,” which opened on September 30, the day Abloh would have turned 45, traces his journey through fashion, architecture, music, and design, focusing particularly on the designer's creative process. Curated by Chloe and Mahfuz Sultan together with Shannon Abloh, it presents over a thousand pieces from an archive of twenty thousand objects. A tribute to the man who redefined the codes of contemporary culture.
b. Wes Anderson: The Archives
From November 21, 2025, to May 4, 2026, the Design Museum will host “Wes Anderson: The Archives,” an exhibition in collaboration with the Cinémathèque française that allows visitors to enter the visual and narrative world of the famous director. On display will be iconic costumes, set models, and original objects from his films, from Rushmore to Asteroid City. Among the most eagerly awaited pieces are the model from The Grand Budapest Hotel, Margot Tenenbaum's coat, and the stop-motion puppets from Fantastic Mr. Fox and Isle of Dogs. An immersive journey that reveals the references and fantasies of the director's universe.
c. 10 years of CAMERA
On October 1, 2025, CAMERA – Italian Center for Photography celebrated its first ten years by inaugurating a major exhibition dedicated to Lee Miller, curated by artistic director Walter Guadagnini: over 160 images, many of which have never been seen before, from the Lee Miller Archives. This event kicks off a year of celebrations that will feature exhibitions, meetings, workshops, and study days dedicated to photography of the present and the future. Founded in 2015 as a “home” for photography, CAMERA is now an international point of reference.
Credits: Getty, Grand Palais, Design Museum, Camera.

3. Memory Lane. Things that happen, and we want to remember

Bookpride
On October 4, Archivissima, a festival conceived and supported by Promemoria Group, participated in Bookpride, held in the Palazzo Ducale in Genoa, with a meeting dedicated to the value of memory and the new perspectives that arise from dialogue with the past.

During the event Memorie dai mondi possibili (Memories from Possible Worlds), a collection of stories written by students who took part in the contest La scuola adotta un archivio (The School Adopts an Archive), promoted during the latest edition of the Festival, was presented.

It was an opportunity for discussion and discovery, which also saw the participation of the Renzo Piano Foundation, featured in one of the texts in the volume and involved in numerous activities aimed at young people.
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To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.