Heritage Landscapes vol.40

In the panorama of global sports brands, few manage to tell their story with the same intensity and awareness as Puma. To visit their site is to immerse yourself in a veritable living archive, a digital space that preserves, narrates and reinvents the brand's heritage. It is much more than a collection of data: it is the historical and creative heart of the Puma identity.

The archive, physically kept in the Herzogenaurach headquarters, has been digitised using advanced technologies such as 360° 3D scanners, thus representing a precious resource not only for the brand, but also for enthusiasts and the curious from all over the world.
Browsing the site, in fact, one can find, in addition to the brand timeline with key events, thematic paths, stories of athletes who have made the brand great and in-depth information on the most iconic shoes.

The story of Boris Becker, the genesis of the Puma Suede and the advertising campaigns are just a few fragments of a story born in 1948. The archive becomes a growth engine for the brand, supporting exhibitions and collaborations and fuelling new narratives.

"Herzogenaurach has been a shoe maker's town since the middle ages. And over the years it has developed into the world's sport shoe capital."
- MR. PUMA Helmut Fischer

In Milan, the Museum of School Notebooks has opened in Via Broletto: a unique place in the world that houses more than 2,500 school notebooks from 1775 to the early years of the new millennium. The visit, which must be booked in advance, is a journey through time, amidst infant calligraphy, naive themes and candid historical chronicles written by children. The idea comes from Thomas Pololi, who has been collecting these documents for twenty years through the Open Notebooks project, with notebooks (also virtual) from more than 35 countries, digitised and translated by a network of volunteers. A living archive that deserves attention, with exciting stories to read, cherish and share.

On 13 July 1975 Pimpa made her first appearance in Corriere dei Piccoli. Today, exactly fifty years after that debut, Altan's little red-dotted dog continues to make generations of children and adults dream. To celebrate this important anniversary, the city of Verona pays tribute to Pimpa with an exhibition that retraces her story through illustrations, comics and archive material. An opportunity to rediscover that lightness that the protagonist gave us during our childhood.

The MAC VAL in Val-de-Marne celebrates 20 years of activity with the exhibition Le genre idéal, dedicated to its collection of French contemporary art. Inaugurated in 2005, the museum is the first entirely dedicated to the French art scene from the 1950s to today. The exhibition, on view until January 2026, explores the hierarchy of genres in painting through more than two thousand works. An opportunity to rediscover a collection built up over more than forty years, made up of great names and new generations. An anniversary that recounts the commitment to culture and contemporary creation in a specific space/time.

Credits: Puma, Museo dei Quaderni di Scuola, Pimpa, Aurélien Mole, MAC VAL.

Fifty years of innovation and records: Angelini Technologies - FAMECCANICA celebrated an important anniversary involving the entire San Giovanni Teatino plant, the key figures in the company's history and those who will guide it into the future. For us at Promemoria Group, it was an honour to be invited to narrate a journey that smacks of legend.

The concept of the event, “50 Years of Firsts”, was an invitation to celebrate past achievements but also to highlight an innovative and resilient approach that does not give up in the face of difficulties and experiments with new ways to meet the challenges of our time.

We are proud to have taken part in the celebrations, thanks to the involvement of Giacomo Golinelli, COO of Promemoria Group, who spoke about the work done on the brand's heritage, tracing a path that, starting from the pioneering spirit of the 1970s, has characterised the company's growth over time and continues, even today, to inspire the vision of new generations towards the future.