Heritage Landscapes vol.3

Welcome to Heritage Landscapes, the new newsletter from Promemoria Group created to observe the contemporary heritage panorama. Twice a month we will share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

The Pomological Watercolor Collection
In 1886, the U.S. Department of Agriculture (USDA) initiated a project capable of taking one's breath away: the commissioning of illustrations of 3,000 types of fruit. The goal is to facilitate the transition to an industrial, national type of agriculture. And there is only one way to do this in a time when photography has not yet been developed: watercolors.
Thus begins the Pomological Watercolor Collection, which will become one of the most stunning collections of botanical illustrations in the world.
Filmmaker Sebastian Ko, after taking the images (digitized and published in 2019), makes a video for Aeon. Pomological poignantly narrates the project and the 7,500 watercolors made primarily by women. Women like Deborah Griscom Passmore, who contributed more than 1,500 watercolors; or Mary Daisy Arnold, who would spend a 40-year career as a botanical illustrator.

Amid endless varieties of fruit, colors, faults, and documents about the lives of female illustrators, Pomological succeeds in telling the historical significance of the act of initiating such a project, and its incredible aesthetic power.

2. Spotlights. Traces of projects to keep an eye on

a. RE/ICONS: the Karakorum down jacket and Moncler
In 1954, Moncler's legendary Karakorum down jacket was designed. First worn by Achille Compagnoni and Lino Lacedelli during the legendary ascent of K2, today it is a unique garment. Moncler has celebrated it with RE/ICONS, the project with which the brand annually reinterprets archival icons by reconnecting past and present.
b. An exhibition for “Appassionarsi, incontrarsi, abbandonarsi, cercarsi”. 50 Years for the Centro Studi of the Teatro Stabile di Torino
In Turin, until Feb. 29, there is an exhibition under the arcades of Piazza San Carlo that chronicles the incredible material collected by the Centro Studi del Teatro Stabile di Torino: four paths that investigate the actions through which the bodies of actors, actresses and characters enter into relationship with the audience.
We at Promemoria Group collaborated on the collection and organization of the Centro Studi del Teatro Stabile's archive.
c. 75 years of Porsche: "How a sports car should be."
In 2023 Porsche celebrated its 75th birthday. It did so in style, publishing a book and creating a website capable of telling from multiple perspectives the adventure of a man and his team who thought they knew exactly what sports cars should look like. And they were right. It's all there: a prologue, a heritage wall telling the story, future perspectives, historical photographs.
Credits: Sebastian Ko & Aeon Video; Moncler; Centro Studi del Teatro Stabile di Torino; Porsche.

3. Memory Lane. Things that happen, and we want to remember

Archivissima. "La polvere del mondo".
About Archivissima (the Festival of Archives conceived by Promemoria Group) we could talk a lot. Of the 2023 edition, declined on the theme of Carnet de Voyage, we would like to mention “La polvere del mondo”, a booklet made of stories, ideas, testimonies, poems, diaries dedicated to travel and sent by the archives that took part in Archivissima23. You can find 12 of them, a path between paths, of which to somehow keep a clear record.


To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.