HISTORY AS COMPETITIVE ADVANTAGE

We are the only Italian company specialized in salvaging, preserving, and unlocking the value of the documentary heritage of brands and institutions. We are humanists with a technological mindset and computer scientists with a passion for culture, always searching new inputs and new languages.

How long would it take to reproduce the intangible heritage of a company or an institution? What is the value of the history, know-how, human capital, and information capital built up and sedimented over time? What are the best strategies for tapping into, protecting, and capitalizing on that complex of assets which together form the heritage in our hands today?

Our History

Since 2011, we have been working to systematize heritage. We start from the recovery of historical archives through innovative digital tools, to arrive at creating ecosystems that can represent the past, integrate into the present and dialogue with the future. Our method combines scientific rigor with a creative approach, generating new perspectives on one's heritage and identity.

Our conception of heritage weaves together memory (the past) and vision (the future) into a key that unlocks the secret of the success of legendary brands and products. Our core business lies in the protection of all the tangible and intangible assets that enable an organization to preserve, consolidate, and leverage its identity over time.

Palazzina Porta Bava

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Torino, Corso Vittorio Emanuele II 44

Working with memory requires inspiration, a spark in the mind’s eye. That is why we have chosen a fabulous historic building in the heart of Turin as our home, where echoes of the history of Martini & Rossi still resound. The main entrance is located on what was originally known as the “Corso del Re,” renamed Corso Vittorio Emanuele II in 1882, a tree-lined avenue that runs in the same direction as the cardus maximus of the ancient Roman town of Taurinorum. At number 44, past the elegant portico, lies the gardens of a typical suburban villa, the Palazzina Porta Bava, designed in neoclassical style by Gaetano Lombardi in 1825.

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TEAM

The value added by Promemoria Group lies in our people. With a fourty-strong team of specialists in the various fields of heritage management and cultural heritage development, we offer our clients the benefits of a wide range of skills and the unique ability to coordinate them on integrated projects for outstanding results.

We are senior project and digital managers, researchers and historians, content curators and archivists, information architects, conservation architects and restorers, digital acquisition experts, web designers and developers, system designers, and video makers and copywriters.

Together they form a highly-skilled and motivated team that draws its strength from a commitment to research and sensibility for design, a passion for technology and careful attention to detail, and its diligence in keeping to budget and time constraints.

Key people

Raffaele Reinerio, Board Member & Client Director

Giacomo Golinelli, Chief Operating Officer

Giulia Venuti, Head of Project Management

Nicoletta Esposito, Head of Communications

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been a reference in the world of heritage, historical archives and their valorization. We are in charge of recovering, preserving and organizing the history of more than 250 major companies and institutions, but also of telling and enhancing it in all possible ways. Our goal is to transform archival material into a strategic asset that can make a company's heritage a competitive tool.

At Promemoria Group we are humanists with a passion for science, and scientists with a humanistic spirit. Our work combines skills and visions, providing unique and authentic perspectives to archives and new value to history, objects, and knowledge.

We have a unique and patented method for researching, selecting, and organizing a company’s tangible and intangible heritage: Memories. A perfect synthesis of past and future that offers unprecedented strategies and tools capable of producing an archive of meaning, knowledge, content, and experience. The goal of Memories is to bring out a company’s heritage by codifying, classifying, preserving and enhancing knowledge, transforming it into economic and strategic assets.

ARCHIVIO, Archivissima and Legend are the ways in which Promemoria Group enhances heritage, showing the extraordinary content of archives through a contemporary lens. Whether through a magazine that changes editors every four issues, a national festival with a unique format in Europe, or a B2B event that investigates how a brand can cross time and become a legend.