Luxury
A company operating in the Luxury sector needs a reserved space to store its most precious designs, to be able to preserve them over time and pass them on to new generations.
The archive represents the digital treasure chest in which to preserve the brand's historical memory and transmit knowledge that has been consolidated over decades. A tool that helps companies in the sector to protect the uniqueness that distinguishes them and safeguard their creations, which, over time, have become true style icons.
The archive represents the digital treasure chest in which to preserve the brand's historical memory and transmit knowledge that has been consolidated over decades. A tool that helps companies in the sector to protect the uniqueness that distinguishes them and safeguard their creations, which, over time, have become true style icons.
THE PROCESS
We accompany companies and brands every step of the way in the recovery, selection, and transformation of archives from physical to digital. The activation process involves a series of interventions that begin with the mapping of existing assets and the analysis of all of a company's tangible and intangible assets. The selected content is analyzed by a specialized team to be inventoried, classified and described through tags, metadata and lemmas tailored to each project in order to return a representation of the assets defined as Brand Content Architecture.
The application of the information architecture created allows the creation of relational maps that place the product, project or service at the center, i.e., the starting point for the exploration and preservation of the heritage itself.
The application of the information architecture created allows the creation of relational maps that place the product, project or service at the center, i.e., the starting point for the exploration and preservation of the heritage itself.
THE METHOD FOR EACH SECTOR
Our method - Memories - is a tool designed to build a solid and lasting heritage, devoted to the protection of all those tangible and intangible assets that enable a company to preserve, consolidate and enhance its identity over time.
The aim is to safeguard know-how by putting it into a system within a digital environment that allows it to protect, consult and (re)use its knowledge assets.
Our content-driven approach allows us to build customized solutions from content, building each project around the peculiarities of each asset, calibrating our interventions to corporate assets regardless of context or sector of reference.
The aim is to safeguard know-how by putting it into a system within a digital environment that allows it to protect, consult and (re)use its knowledge assets.
Our content-driven approach allows us to build customized solutions from content, building each project around the peculiarities of each asset, calibrating our interventions to corporate assets regardless of context or sector of reference.