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Heritage Landscapes vol.21

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. Main Theme

BBC sound effects
Can sounds and noises be archived? And how! The BBC has collected as many as 33,066 from around the world: including 52 fire sounds; 984 animal sounds, including 227 birds; 716 ticking clocks; and 617 paces and footsteps.
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BBC Sound Effects is a site that collects thousands of sounds. Here, audio clips made by the BBC Radio Lab are available for personal, educational, or research purposes : sounds from the London Blitz, special effects from television and radio productions, and 15,000 recordings from the Natural History Unit Archive. You can explore the sounds of every continent, traversing and reconstructing a hundred years of history just from the noises, ticks, crackles or fallen leaves, the bells of Oxford, the waterfalls of Patagonia.
Stop there, on the sound of a man lighting a fireplace sixty or seventy years ago.

2. Avvistamenti. Traces of projects to keep an eye on

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a. Valentine: The obsessive pursuit of hyperbeauty
Alessandro Michele, with his recent debut at Valentino, reconfirms his title of “fashion archaeologist.” The collection dredges up aesthetic codes from the archives of the famous Italian fashion house, focusing on the opulence that had characterized the brand in the 1960s and 1970s. Behind the designer's maximalist and typically kitsch garments lies an in-depth study of the brand's history, which thus succeeds in creating a veritable Pavillon des Folies in which to get lost, find oneself, and be amazed.
b. Breitling: Then and now
Breitling is celebrating 140 years. And until the end of the year, it will continue to publish a never-before-published story each month that offers significant insight into the moments that have defined the brand since 1884. In the heart of Zurich, the Breitling Then and Now pop-up museum takes center stage, taking visitors on a journey through the brand's history, retracing milestones such as the Premier watch, the Navitimer and the mighty Chronomat, which will be reissued, in limited editions, to mark the anniversary. Around the world, on the other hand, the Time Capsule exhibition comes to life, featuring a selection of vintage watches that will be displayed in major Breitling boutiques in Europe, Asia, America, the Middle East and Australia.
c. Arte e Design. Design è Arte
MA*GA in Gallarate opened the exhibition "Art and Design. Design is Art". It is a project by Philippe Daverio, curated by Emma Zanella, Vittoria Broggini and Alessandro Castiglioni; the result of two years of research and discussion on the museum's collections and the protagonists who have determined significant turning points in the relationship between art and design. The exhibition, which contains works by Gio Ponti, Ettore Sottsass, Franco Albini, and Achille Castiglioni, can be visited until March 2, 2025, and is built in five sections, plus a foreword and afterword, and brings to life an analysis and a series of questions on cultural, economic, sociological, and aesthetic issues.
Credits: BBC; Valentino; Breitling; MA*GA

3. Memory Lane. Things that happen, and we want to remember

Archive Stories
Laguna B
The fourth installment of Storie d'Archivio, the collection of short stories published on LinkedIn where Promemoria Group gives voice to brands and their archival material, is dedicated to a brand born from a special glass, from master glassmakers in Murano, and from an intuition full of a desire to experiment: Laguna~B.

This story begins with the water of the Venetian lagoon. It is here that Marie Brandolini, a Parisian glass visionary, moves from New York to find the intuition she may have been searching for all along. The story continues among master glassmakers, taverns, traditional goti de furnasa, and her Goti.

You can find out more about Laguna B on our LinkedIn profile.
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Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.