Promemoria

Heritage Landscapes vol.49

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. The Long View

FanziNet
Cataloging the entire landscape of black-and-white creativity within 1980s Italian fanzines would seem like an impossible feat, yet that is exactly what Paolo Palmacci is achieving with anaLogikal Knot Map V. 1.77. Active online as Paul Shiva, Palmacci maps the punk and 'new rock' galaxy by following the principle of 'doing a lot with a little', the very same DIY ethos that fueled the self-published magazines of that era.
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His FanziNet project deliberately uses essential tools, rejecting the complexity of the modern web to create a unique archival operation that is visually striking and surprisingly functional.

With nearly 700 fanzines and 500 original issues, all scanned and freely accessible, the project draws a map that is dense in Northern Italy and sparser toward the South and the islands. Getting lost in this archive means traversing genres, scenes, and languages, but also rediscovering a slower pace that once fostered real-world meetings, presence, and authentic exchange. It is a precious legacy for those who were there, and a vital discovery for those who came after.

2. Augmented Craft

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Archive Dreaming

With Archive Dreaming, Refik Anadol reimagines 1.7 million SALT Research records as a machine learning-generated immersive environment. AI processes and links vast amounts of data and historical records to create a space that invites physical exploration as much as visual observation.

Developed during the Google Artists and Machine Intelligence Program, the installation enters a 'dream' state when idle, forging serendipitous connections across the archive. Here, light and data serve to redefine the archive as a living, breathing entity where memory meets cutting-edge technology.

3. Seen & Noted

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The Year of the Trident
Maserati is celebrating 100 years of its iconic Trident, a logo synonymous with elegance and bold performance. This anniversary is more than a look back; it’s a statement of the brand’s future-facing vision. 2026 will officially be the 'Year of the Trident,' celebrating a century of racing heritage. The story began in 1926 with the Maserati Tipo 26, the first car to carry the Neptune-inspired emblem, which famously won its category at the Targa Florio. One hundred years later, that same spirit of audacity continues to drive the brand forward.
Credits: Paolo Palmacci, Refik Anadol, Maserati.
"Archives are generators of stories when they are prompted by the memories and research of those who know their most intimate dimensions."

- Marco Sammicheli, Guest Editor of ARCHIVIO N°10 and Director of the Museo del Design Italiano

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To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.