Promemoria

Heritage Landscapes vol.59

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. The Long View

Leonardo’s World
What does it mean to reconstruct, at least virtually, a documentary heritage that has been scattered for over four centuries? Leonardo//thek@ 2.0 attempts to answer this question, offering a new perspective on Leonardo da Vinci’s manuscript legacy. For the first time, the platform integrates the resources of the Codex Atlanticus from the Veneranda Biblioteca Ambrosiana with the approximately 600 folios held at the Royal Library at Windsor, bringing together online almost a third of the manuscripts that have survived to the present day.
Promemoria
Leonardo’s World
Through high-definition images, transcriptions, advanced search tools and the wealth of over two centuries of scholarship, researchers and enthusiasts can explore Leonardo’s world in an immersive and interdisciplinary way. The project continues the work begun in 2017 with Leonardo//thek@ 1.0 and represents a new milestone in reconstructing the original state of the manuscripts, before they were dismembered at the end of the sixteenth century by Pompeo Leoni.

It is an example of how collaboration between cultural institutions, scientific research and digital technologies can not only preserve our heritage but also reconstruct its connections, ushering in a new era of study into Leonardo’s life and work.

2. Augmented Craft

Promemoria
Explore
A Journey through Ancient Egypt
Over 200 pyramids in the heart of the Nile Valley, in Sudan, tell the story of the ancient Kingdom of Kush, one of Africa’s longest-lasting civilisations. Thanks to Google Arts & Culture, the UNESCO site at Meroë can now be explored via 3D models, Street View, WebXR and augmented reality, offering an immersive experience that transcends geographical boundaries. The project allows visitors to examine architecture and inscriptions up close, highlighting a heritage that is often little known and making it accessible to a global audience, transforming the archives of the past into tools for knowledge and discovery through digital technologies.

3. Seen & Noted

Promemoria
Dive In
80 Years of an Icon
Eighty years after the patent was filed, the Vespa continues to represent much more than a means of transport: it is a symbol of freedom, design and social transformation. Following the celebrations in Rome in June, there has been a collaboration with Assouline on a collector’s edition book and a special Vespa 80th series. The latter revives the details and colours of the very first models produced in 1946, thanks to research carried out in the company’s historical archives. It is a tribute to a legacy that, from Pontedera to the world, remains a symbol of Italian spirit across the globe.
Credits: Leonardo//thek@ 2.0, Google Arts & Culture, Vespa.
ARCHIVIO MAGAZINE
“Fashion archives are constantly evolving; they create new narratives and connections, and are in a state of constant flux. They are living archives.”

- Stefano Tonchi, Guest Editor-in-Chief of ARCHIVIO No. 9

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.