Promemoria

Heritage Landscapes vol.51

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. The Long View

Letterform Archive
The Online Archive makes the Letterform Archive collection publicly available, accessible from anywhere with an internet connection, thereby making research and visual experimentation accessible and immediate.
The 3,500 digitized items can be browsed by country, designer, historical period, or format, thanks to a filtered search function that allows users to narrow down results. These items can also be collected into “Tables”—shared curatorial spaces designed for creating mood boards, presentations, or educational pathways.
Promemoria
Letterform Archive
Each work is photographed with extreme precision to capture the depth, texture, and material quality of the paper, inks, and printing techniques, while maintaining sharp, highly detailed images.
A digital archive tailored for designers, yet also useful for those with a curiosity about the field and enthusiasts: a cataloging system developed specifically for graphic design, created to explore the history of graphic design through images.

2. Augmented Craft

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Explore
The new Swatch AI-DADA

Have you ever imagined becoming a real designer and wearing your own creation? With Swatch’s new AI-DADA, it’s possible. Using a platform that applies generative artificial intelligence to Swatch’s historical archive of images, designs, and materials, users can create a personalized watch by entering keywords, colors, or ideas—just like using a creative search engine. The system generates ever-changing combinations, never repeating the same result, giving life to unique pieces where heritage and creativity meet.

3. Seen & Noted

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Dive In
The Venice State Archives Opens Its Doors to the Public
From April 17 to July 31, visitors can view Dayanita Singh’s exhibition ARCHIVIO. The Venice State Archives, which until now has been dedicated solely to document consultation, will become the setting for a journey through the Italian archives that the artist has photographed over the past ten years, as well as through her own archive of images taken in Italy over the past twenty-five years. Curated by Andrea Anastasio and organized in collaboration with the IUAV University of Venice, the project aims to explore the relationship between museums and books, highlighting the archive’s capacity to be not only a place of preservation but, above all, a generator of new ideas.
Credits: Letterform Archive, Swatch, IUAV, Archivio di Stato di Venezia.
ARCHIVISSIMA25
“The possibility of having a future—or rather, multiple futures to choose from—will depend on how well we take care of the present. Because the future is everywhere, especially in our past. And therefore, in the archives.”

- Manuela Iannetti, president and director of Archivissima

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.