Promemoria

Automotive & Boating

With a digital archive, companies working in the automotive and boating industries can collect and protect brand know-how, technical team expertise, and the unique design of their creations. Sketches, machinery, models, materials. All conserved in an archive, which preserves the company's stylistic signature and provides a meeting point for new generations.
A heritage to draw on to find inspiration but also to tell the brand's story to the outside world, through exhibitions, corporate events and interactive paths.

What can be archived:

- Photo shooting
- Advertising campaigns
- Photos and videos of events and trade fairs
- Catalogs
- Brochures, reports, presentations
- Sketches
- Technical drawings
- 3D renderings
- Legal and administrative documentation
- Intellectual property documents and certificates
- Publications / Monographs / House organs
- Press review

THE PROCESS

We accompany companies and brands every step of the way in the recovery, selection, and transformation of archives from physical to digital. The activation process involves a series of interventions that begin with the mapping of existing assets and the analysis of all of a company's tangible and intangible assets. The selected content is analyzed by a specialized team to be inventoried, classified and described through tags, metadata and lemmas tailored to each project in order to return a representation of the assets defined as Brand Content Architecture.

The application of the information architecture created allows the creation of relational maps that place the product, project or service at the center, i.e., the starting point for the exploration and preservation of the heritage itself.

MEMORIES - OUR METHOD FOR EACH INDUSTRY

Our method - Memories - is a tool designed to build a solid and lasting heritage, devoted to the protection of all those tangible and intangible assets that enable a company to preserve, consolidate and enhance its identity over time.

The aim is to safeguard know-how by putting it into a system within a digital environment that allows it to protect, consult and (re)use its knowledge assets.

Our content-driven approach allows us to build customized solutions from content, building each project around the peculiarities of each asset, calibrating our interventions to corporate assets regardless of context or sector of reference.

Newsletter

To keep up with our initiatives, discover case studies, innovations, projects, publications and more. For insights into how archives can become competitive tools that can transform the past into an extraordinary resource for the present.

Promemoria Group

Since 2011, Promemoria Group has been the leading authority in the world of heritage, historical archives, and their valorization. We recover, preserve, and organize the history of over 250 major companies and institutions, while also storytelling and unlocking its value in every way possible. We are humanists with a passion for science and scientists with a humanistic spirit: a strategic partner that transforms heritage into a living asset, bridging roots and vision, past and future.

Our uniqueness lies in the integration of three dimensions: consulting, methodology, and a digital platform. We work alongside top management to define heritage strategies aligned with business objectives, translating the analysis of historical assets into guidelines, governance models, and concrete paths for valorization. Our proprietary method, Memories, combines scientific rigor, cultural vision, and organizational capacity, structuring complex tangible and intangible assets in a solid, orderly, and scalable way. Simultaneously, our digital platform ARCHIVIO.COM makes archives accessible, searchable, and strategically usable, transforming memory into an operational tool for communication, marketing, innovation, and decision-making.

ARCHIVIO, Archivissima, and Legend are the ways Promemoria Group valorizes heritage, showcasing the extraordinary content of archives through a contemporary lens—whether through a magazine that changes its editorial team every four issues, a national festival with a format unique in Europe, or a B2B event that explores how a brand can transcend time and become a legend.