Promemoria

Heritage Landscapes vol.59

Heritage Landscapes is the Promemoria Group newsletter created to observe the contemporary heritage landscape. Twice a month we share the most interesting news and the most innovative projects, investigating those archival stories that turn an object, a brand or an insight, into a legend.

Between architecture, design, fashion, food, technology. With no limit to our curiosity.

1. The Long View

Leonardo’s World
What does it mean to reconstruct, at least virtually, a documentary heritage that has been scattered for over four centuries? Leonardo//thek@ 2.0 attempts to answer this question, offering a new perspective on Leonardo da Vinci’s manuscript legacy. For the first time, the platform integrates the resources of the Codex Atlanticus from the Veneranda Biblioteca Ambrosiana with the approximately 600 folios held at the Royal Library at Windsor, bringing together online almost a third of the manuscripts that have survived to the present day.
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Through high-definition images, transcriptions, advanced search tools and the wealth of over two centuries of scholarship, researchers and enthusiasts can explore Leonardo’s world in an immersive and interdisciplinary way. The project continues the work begun in 2017 with Leonardo//thek@ 1.0 and represents a new milestone in reconstructing the original state of the manuscripts, before they were dismembered at the end of the sixteenth century by Pompeo Leoni.

It is an example of how collaboration between cultural institutions, scientific research and digital technologies can not only preserve our heritage but also reconstruct its connections, ushering in a new era of study into Leonardo’s life and work.

2. Augmented Craft

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A Journey through Ancient Egypt

Over 200 pyramids in the heart of the Nile Valley, in Sudan, tell the story of the ancient Kingdom of Kush, one of Africa’s longest-lasting civilisations. Thanks to Google Arts & Culture, the UNESCO site at Meroë can now be explored via 3D models, Street View, WebXR and augmented reality, offering an immersive experience that transcends geographical boundaries. The project allows visitors to examine architecture and inscriptions up close, highlighting a heritage that is often little known and making it accessible to a global audience, transforming the archives of the past into tools for knowledge and discovery through digital technologies.

3. Seen & Noted

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80 Years of an Icon

Eighty years after the patent was filed, the Vespa continues to represent much more than a means of transport: it is a symbol of freedom, design and social transformation. Following the celebrations in Rome in June, there has been a collaboration with Assouline on a collector’s edition book and a special Vespa 80th series. The latter revives the details and colours of the very first models produced in 1946, thanks to research carried out in the company’s historical archives. It is a tribute to a legacy that, from Pontedera to the world, remains a symbol of Italian spirit across the globe.
Credits: Leonardo//thek@ 2.0, Google Arts & Culture, Vespa.

“Fashion archives are constantly evolving; they create new narratives and connections, and are in a state of constant flux. They are living archives.”

- Stefano Tonchi, Guest Editor-in-Chief of ARCHIVIO No. 9

Newsletter

Pour suivre nos initiatives, découvrir des études de cas, des innovations, des projets, des publications et bien plus encore. Pour comprendre comment les archives peuvent devenir des outils compétitifs capables de transformer le passé en une ressource extraordinaire pour le présent.

Promemoria Group

Depuis 2011, Promemoria Group est l'autorité de référence dans l'univers du patrimoine, des archives historiques et de leur valorisation. Nous recueillons, préservons et organisons l'histoire de plus de 250 grandes entreprises et institutions, tout en assurant sa narration et en libérant sa valeur par tous les moyens possibles. Nous sommes des humanistes passionnés de science et des scientifiques dotés d'un esprit humaniste: un partenaire stratégique qui transforme le patrimoine en un actif vivant, créant un pont tra racines et vision, tra passé et futur.

Notre unicité réside dans l’intégration de trois dimensions: le conseil, la méthodologie et une plateforme numérique. Nous travaillons aux côtés delle directions générales pour définir des stratégies patrimoniales alignées sulle objectifs commerciaux, en traduisant l’analyse des actifs historiques en lignes directrices, modèles de gouvernance et parcours concrets de valorisation.

Notre méthode propriétaire, Memories, allie rigueur scientifique, vision culturelle et capacité d’organisation, structurant les actifs complexes, matériels et immatériels, de manière solide, ordonnée et évolutive. Parallèlement, notre plateforme numérique ARCHIVIO.COM rend les archives accessibles, consultables et exploitables stratégiquement, transformant la mémoire en un outil opérationnel pour la communication, le marketing, l’innovation et la prise de décision.

ARCHIVIO, Archivissima et Legend sont les vecteurs par lesquels Promemoria Group valorise le patrimoine, mettant en lumière le contenu extraordinaire des archives à travers un prisme contemporain — qu’il s’agisse d’un magazine qui renouvelle son équipe éditoriale tous les quatre numéros, d’un festival national au format unique en Europe, ou d’un événement B2B qui explore comment une marque peut transcender le temps pour devenir une légende.