• Promemoria ha realizzato per Lavazza l'archivio storico corporate
  • Lavazza ha costituito grazie a Promemoria il suo archivio storico aziendale
  • Lavazza e Promemoria per valorizzare l'heritage Marketing

120 years of history told through the Lavazza Museum and historical archive

Client

Lavazza

Promemoria created Lavazza’s new physical and digital archives, managing all stages externally and physically organizing the materials, and provided its expertise for the development of the Lavazza Museum project.

Building on its project management and historical and digital archival expertise, Promemoria mapped and reconditioned all the heritage material held by Lavazza and the company’s paper and digital flows. From there it created the digital platform, enhancing it with a distinctive narrative and contextualizing it in the historical fabric. Promemoria also advised on documentary production from the active and inactive records of the company, which are part and parcel of its heritage. In just a few years, over 7000 objects and records were digitized, catalogued, and cross-referenced to over 19000 media objects—including calendars, commercials and advertising campaigns of various kinds, key company documents, reports, ledgers, patents, publications, and more.

Client

  • Lavazza

Tasks

  • Brand Heritage
  • Corporate Archive
  • History Telling
  • Exhibition
  • Digital experience
  • Mapping and Census
  • Anniversary
  • Digital archives
  • Digitalization
  • Archival services
  • Spaces
  • Historical archives
  • Monograph
  • Events

Area

  • Food
  • Industrial

year

  • 2011-2017
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